Pay-Per-Lead Roofing Marketing.
$0 monthly retainer. 100% exclusive. Bad leads never charged.
Tired of agencies that bill you monthly while you chase shared, fake or unqualified leads? We only get paid when we send you a real homeowner in your area. No contracts, no hidden fees.
- ✓ $0 monthly retainer
- ✓ 100% exclusive
- ✓ You own your ad accounts
- ✓ Bad leads never charged
- Sarah M. 2 min ago
Full replacement
- James T. 1 hr ago
Storm / insurance
- Linda R. Yesterday
Roof restoration
Sarah Mitchell
✓ QualifiedPlano, TX 75024 · (972) ••• ••41
- Project
- Full replacement
- Homeowner
- Yes
- Roof age
- 18 years
- Timeline
- Within 30 days
Sample lead for illustration.
$0
Monthly retainer
1
Roofer per area
0
Shared leads
0
Lock-in contracts
Everything roofers hate about agencies — fixed.
Retainers, shared leads, fake leads, locked accounts and long contracts. Here's how we do it differently.
Your leads go to you. Only you.
Angi, HomeAdvisor and Thumbtack sell the same homeowner to 3–6 roofers. We work with one roofer per area, so you never race competitors to the phone.
- ✓ One roofer per territory
- ✓ No shared or resold leads
- ✓ Your area, locked to you
No retainer. You pay only when we deliver.
Agencies charge $1,500–$4,000 every month whether you get jobs or not. With us, a slow week costs you $0.
- ✓ $0 monthly fee
- ✓ No minimums or quotas
- ✓ Month-to-month, no lock-in contract
Typical agency invoice
Your pay-per-lead bill
Bad leads never hit your bill.
Renters, wrong numbers and out-of-area homes are filtered out and never charged. No refund requests, no chasing credits.
- ✓ Homeowners only
- ✓ Real, working phone numbers
- ✓ Inside your service area
- $0 · Filtered
Mike D.
Renter — not the owner
- $0 · Filtered
(214) ••• ••00
Disconnected number
- $0 · Filtered
Karen P.
Outside your area
- ✓ Billable
Sarah M.
Homeowner · full replacement
Your ad accounts. Your data. Always.
Some agencies keep your ad accounts, pages and phone numbers when you leave. With us, everything is set up in your name.
- ✓ Ads run on your own accounts
- ✓ You keep tracking numbers
- ✓ Homeowner data is yours
- Google Ads account✓ Owned by you
- Facebook & Instagram ads✓ Owned by you
- Tracking phone numbers✓ Owned by you
- Homeowner contacts✓ Export anytime
Leave anytime — everything stays with you.
Get every lead the second it comes in.
A text and email with the homeowner's name, address, roof age and project — plus the call recording. One flat price per job type, no surprise fees.
- ✓ Instant text + email alerts
- ✓ Call recordings included
- ✓ One flat price, no surcharges
Text message · now
🔔 New exclusive lead: Sarah Mitchell
Full replacement · roof 18 yrs · Plano 75024 · wants estimate this month
Call recording · 2:14
From empty calendar to booked estimates in 3 steps
Claim your area
Check your ZIP code. If it's open, it's yours — we only work with one roofer per area.
We bring the homeowners
We run SEO and marketing in your area. Homeowners call or request a quote.
Pay per qualified lead
You get every lead instantly. You only pay for real homeowners who pass our checks.
You only pay for real opportunities
No credits, no refund requests. Bad leads are simply never charged.
✓ You pay for
- Owns the home
- Wants a replacement, restoration or storm inspection
- Lives in your service area
- Real, working phone number
✕ Never charged
- Renters
- Wrong or disconnected numbers
- Outside your area
- Duplicates of a lead you already got
Simple. One price per lead.
No setup fee. No monthly fee. Slow week? You pay nothing.
Replacements & Restorations
$175–$250 / lead
Price depends on your market.
- ✓ Full roof replacements
- ✓ Roof restorations & coatings
- ✓ Storm & insurance claims
- ✓ Exclusive to you
Repairs
$50–$75 / lead
Turn it on or off anytime.
- ✓ Leaks & storm damage repairs
- ✓ Great foot in the door
- ✓ Set your own weekly cap
- ✓ Exclusive to you
Why roofers switch to us
| RoofingLeads | Angi / HomeAdvisor | Retainer agency | |
|---|---|---|---|
| Monthly retainer | $0 | Subscription + per lead | $1,500–$4,000 |
| Leads shared with other roofers | Never | Up to 3–6 roofers | Varies |
| You own ad accounts & numbers | Yes, 100% | N/A | Often agency-owned |
| Contract | None — pause anytime | Varies | 6–12 months |
| Bad leads (renters, dead numbers) | Never charged | Dispute & wait | You pay regardless |
| Surprise fees & surcharges | None — flat price | Common | Common |
| Paid only on results | Yes | No | No |
The shared-lead trap
Cheap leads, expensive roofs.
One contractor tracked six roofing companies for 90 days. The one buying $150 shared leads bought 32 leads, ran 11 inspections and closed 1 roof.
Shared leads — cost per closed roof
$4,800
Exclusive appointments — cost per closed roof
$716
Source: r/RoofingSales, 90-day tracking across 6 roofing companies (2026). Under $800 per closed roof is healthy.
Questions roofers ask
How does pay-per-lead for roofers work?+
We run and manage the marketing for your area. When a homeowner calls or requests a quote and passes our quality checks, you pay a flat fee for that lead. No leads that week? You pay $0.
Are the leads exclusive?+
Yes. We work with one roofing company per service area. Your leads are never sold to other roofers.
What happens if a lead is bad?+
You're simply not charged. Renters, wrong or disconnected numbers, and homes outside your area never count as a qualified lead.
Is there a contract or monthly fee?+
No retainer, no setup fee, no minimums and no lock-in. If we don't deliver, we don't get paid — so we're motivated to deliver.
What types of roofing jobs do you target?+
Mainly full roof replacements, roof restorations and storm or insurance claims. Repair leads are optional at a lower price.
How fast do I get the leads?+
Instantly. You get a text and email the moment a homeowner reaches out, with their name, phone, address and project details.
Is your area still open?
We only take one roofer per area. Check yours, then book a free 15-minute intro call.