Why Many Agencies Keep Your Google Ads Account — and How to Protect Yourself
RoofingLeads Search Operations Desk · 5 min read · Updated October 13, 2026
You fire your agency, ask for your Google Ads account, and find out it was never yours. Years of conversion data, keyword history and audiences stay behind. Here's how it happens and how to avoid it.
How it happens
Some agencies create your campaigns inside an ad account they own, under their own billing. You see reports, but you never hold the keys. When you leave, they keep the account — and the learning history that took months of your money to build.
Why the history matters
Google's bidding uses past conversion data to find more homeowners like the ones who already called you. Starting a fresh account means paying to relearn all of it.
One roofer per area. Is yours still open?
Check my areaWhat to demand before you sign
Ask every agency these four questions:
- ✓Is the ad account in my business name, billed to my card?
- ✓Do I have admin access, not just read-only reports?
- ✓Can I see the raw search terms report anytime?
- ✓If we part ways, do I keep the account, the call tracking numbers and the data?
Our standard
With RoofingLeads.contractors, you pay the ad platforms directly and the account stays in your name. You see every search term and every dollar. We earn our fee per qualified lead — never by holding your data hostage.
Your ad data is a business asset. Work with a team that builds it in your name from day one.